Every product has a story. Right now, yours is stuck in a PDF.

Your collection deserves more than a product page. Give it a stage.

You spent months on design, a full budget on the photoshoot, and real money getting samples produced and shipped. And the thing your buyers actually see is a flat product page or a line sheet that reads like a spreadsheet. FlipTheLook turns that investment into a shoppable sales room: one link that tells the story, shows the line, and takes the order, wholesale, direct to consumer, or both.

Create account See How It Works
Wholesale ordering Shopify synced carts Sales rep follow up Full service lookbooks One shoppable link Founder story Live inventory

The story costs the most.
It gets seen the least.

Brands routinely spend five and six figures on a single season's design, sampling, photography, and production run, then hand buyers a static PDF or a bare product grid to close the sale. The story that justified the spend never makes it to the point of purchase.

Brands that lead with storytelling on the product page see conversion rates increase by roughly 30% over brands that don't.

Well told product stories can lift a shopper's perceived value of the item dramatically. The same garment, framed with context, simply reads as worth more.

On the wholesale side, 73% of B2B buyers now expect brands to understand their business and recommend accordingly. A generic PDF line sheet does the opposite.

83% of B2B buyers prefer to self serve their orders when they can, and 61% point to convenience, ordering on their own schedule, as the reason. Reps still close relationships. FlipTheLook just gives buyers a place to act the moment they are ready.

FlipTheLook is built to close that gap: the story stays in front, the buying happens right inside it, and your team spends its time on relationships instead of retyping orders from an inbox.

Two ways to sell

One platform.
Two buying experiences.

Give shoppers a place to discover their next favorite piece. Give wholesale buyers the tools to build their next order.

Paper Crane searchable product catalogFor your customers
Retail

Turn inspiration into a shopping bag.

Build an interactive collection, manage its products, and give shoppers a connected path from discovery to checkout.

  • PDF import, visual builder & interactive media
  • Storefront, collections & searchable catalog
  • Product options, cart & Shopify connection
  • Publishing, sharing, analytics & team tools
Explore Retail
Paper Crane product details and wholesale size selectionFor your buyers & reps
Wholesale

A collection your buyers can order.

Build the line presentation and manage the buying workflow, from product setup and packs to orders and sales representatives.

  • PDF import, line presentation & product hotspots
  • Prepacks, open packs & inventory-aware orders
  • Approved reps, referral links & sales reporting
  • Catalog sync, sharing, analytics & team tools
Explore Wholesale

The brand page, flipbook, catalog, and order form

FlipTheLook helps visitors experience the brand story first, then move into product details, variations, quantities, and order requests, all in one platform built for convenience and ease of use.

View features

A platform that sells the system

Show how the platform, shoppable flipbooks, product catalog, pricing, and order path work together in one connected experience.

Brand story Sample pages Social proof

A closer look at your first shoppable launch

A short walkthrough for turning product pages into a polished platform, shoppable flipbook, catalog, cart, and order path.

From blank page to buyer ready link.

Use the video as the fast path for setting up your first shareable page and checking the buyer flow before you share it.

  • Create the brand platform and hero story.
  • Add lookbooks, product groups, and product details.
  • Test cart, buyer details, and order request flow, wholesale or direct to consumer.

The story behind FlipTheLook

Finding Inspiration

I had just wrapped the most ambitious season of my brand. Two days of professional photography with incredible models, a studio in New York, weeks of post production color grading, and full samples produced at the factory. Every piece had a story: the fabric sourcing, the inspiration behind each silhouette, why I chose that specific colorway. It was all there.

Then I sent a PDF line sheet to my buyers. Nothing. I tried a product page on my website and emailed it to my wholesale accounts. Still nothing. Months of creative work, reduced to thumbnail images and SKU numbers.

One night, stuck on a flight home, I grabbed a magazine from the seat pocket and started flipping through it. The way that editorial told the story of each piece hit me. Photography, styling, narrative. You did not just see a jacket, you felt why that jacket mattered. You saw it in a moment, with context. You wanted it.

Then I looked at my line sheet on my laptop. A grid of product shots. No story. No feeling. Just data.

What if buyers could experience my collection the way they experience a magazine? Story first, products woven right into it. Flipping through pages, hearing the narrative through voice and video, seeing the pieces styled and in motion, and ordering without ever leaving that moment.

That napkin sketch became FlipTheLook.

Founder, FlipTheLook

The platform feels complete before they ask.

Give visitors the story, styling, product details, and order path in one calm experience that feels ready to share, whether the buyer is a boutique owner or a direct customer.

Five star rating

After launch, the same link carries the line back to the customer, with the styles, notes, and quantities still connected.

Built for seasonal drops

Riley Ward Creative Lead

Pricing for launches that grow with you.

Launch the first edit, then grow into more products, richer media, publishing tools, and ordering support as the line expands.

Free

$0 /mo

Start testing the shoppable lookbook experience.

  • Free starter access
  • Basic lookbook publishing
  • QR sharing
Start free

Starter

$79 /mo

For the first shoppable catalog launch.

  • 2-5 lookbooks
  • 30 pages each
  • 5,000 sessions / mo
  • 1 GB storage
Get Starter

Growth

Best fit
$149 /mo

For active brands growing seasonal traffic.

  • 6-15 lookbooks
  • 60 pages each
  • 25,000 sessions / mo
  • 3 GB storage
Get Growth

Pro

$299 /mo

For larger catalogs and higher-volume buyers.

  • 15-25 lookbooks
  • 100 pages each
  • 100,000 sessions / mo
  • 8 GB storage
Get Pro

Custom

Need more?

For teams that need a custom setup, extra volume, or a guided launch.

  • Custom lookbook volume
  • Custom page and storage needs
  • Setup support and add-ons
Ask about custom

Bring the next launch into one shoppable link.

A polished shoppable page gives the line a front door: mood, product details, pricing, and buyer interest in one place, synced to Shopify if you sell direct, connected to your reps if you sell wholesale.

Make the product story feel alive before the order comes in.

Turn the next launch edit into a polished page with founder notes, styled spreads, product details, and a shoppable cart, wholesale or direct to consumer, in one place.

Create account See pricing