Present the collection with the impact of a lookbook and the practicality of an order form. Buyers choose packs, reps share their links, and your team keeps track of the sale.
Start with a branded store homepage and share a lookbook that shows how the line comes together. Buyers can move between styled pages and product details without losing their place in the collection.
Branded homepage with collections and published lookbooks.
Product hotspots that open details from styled pages.
Shareable links that work on desktop and mobile.
Keep styled presentation and product discovery together.
02 / Build the order
Packs and sizes, ready for buying.
Set a price per piece and configure the way each style sells. Prepacks carry a fixed size assortment; open packs let buyers build a size selection. Buyers review their quantities before placing the order.
Prepack assortments with pieces per pack and pack totals.
Open-pack ordering with quantities by size.
Configure supported minimum quantities and pack stock.
Buyer details and order review before submission.
Stock is deducted when Place Order is submitted.
Payments for platform wholesale orders are handled outside FlipTheLook. Your team follows up directly with the buyer; no card is required inside the platform.
Configure products for prepack or open-pack buying in your wholesale store.
03 / Keep the conversation going
Give every rep a clear connection to the sale.
Invite representatives from your store dashboard. They use one account across the brands that approve them. An approved rep shares a referral link or code; orders attributed at wholesale checkout appear in their dashboard and your brand reports.
Store-issued invitations, approval, and access management.
Referral links and codes that can be copied and shared.
Brand-scoped sales, order, payment, and fulfillment reporting.
Payout eligibility requires an order to be both paid and fulfilled. Eligible sales show merchandise value; commissions and rep payouts are handled directly with the brand.
01
Apply & approve
Your store sends a private invitation. You review the application and decide who can represent the brand.
02
Share & attribute
Buyers use the approved rep’s link or code at wholesale checkout.
03
Track & follow up
Reps see their attributed sales; your brand manages the order and its statuses.
04 / Understand the response
See what catches their attention.
Lookbook analytics bring views, visitor estimates, and Add to Cart clicks into one place. Choose a date range, explore the graph, and open a day for its product activity.
Views and Add Clicks over time with clickable graph points.
Per-product detail opens and Add to Cart activity.
Date filters, daily breakdowns, and downloadable reports.
Product view counts measure opened product details. Historical dates before product tracking was introduced do not have product-level view counts.
01
Choose your dates
Review a launch, campaign, or a specific buying day.
02
Open a point on the graph
See the day’s views, visitors, products, and Add to Cart counts.
03
Follow up with context
Use product activity alongside your orders and saved carts to guide the next conversation.
Create & edit
Build the lookbook around your collection.
Start with an existing PDF, upload finished page images, or arrange your own pages in the visual builder. Add the product and media layers that make the collection interactive.
Turn finished collection artwork into a published lookbook, then connect products and media in the builder.
PDF import & page management
Bring a prepared line sheet or lookbook into the platform, then organize it for digital browsing.
Import PDF pages or upload page images.
Add, duplicate, remove, and reorder pages.
Work with covers, left and right pages, and full spreads.
Layouts, images & text
Compose pages and add the details that give the collection its voice.
Single-image, two-up, grid, and moodboard layouts.
Move and resize image frames and text elements.
Choose typography, colors, layering, and spacing.
Product & media hotspots
Connect the editorial page to the products and media behind it.
Position and resize product hotspots.
Link a hotspot to a product or a group of products.
Add video, audio hotspots, and embedded media.
Preview, save & recover
Check the experience before publishing and keep previous work available.
Preview desktop, tablet, and mobile layouts.
Autosave and create named version snapshots.
Review and restore a previous saved version.
Manage the catalog
One product library for the whole presentation.
Keep product information reusable across lookbooks and collection catalogs, rather than re-entering the same style every time a new edit is published.
The Paper Crane catalog connects the collection products with searchable browsing and detailed product popups.
Product information & galleries
Build the details buyers see when they open a style.
Names, descriptions, style numbers, and pricing.
Multiple product images and a chosen cover image.
Size and color options, with product status controls.
Collections & collection books
Group the line into edits that are easier to present and shop.
Assign products to collections.
Create product-based collection books.
Browse collections and search the connected catalog.
Media library & folders
Keep the original assets organized and ready to use again.
Upload images, videos, audio files, and PDFs.
Organize assets into folders and search the library.
Select stored media from products, pages, and storefront settings.
Import & reuse products
Reduce repeated setup when the line is already organized elsewhere.
Import supported Matrixify product data.
Duplicate an existing product to build a related style.
See where products are used in lookbooks and collection books.
Publish & share
From showroom conversations to a buyer’s inbox.
Publish a finished experience, choose how it is accessed, and share it through the channels your customers already use.
Drafts & published editions
Make changes in the builder and publish when the presentation is ready.
Keep draft work separate from the live edition.
Republish updates after reviewing the changes.
Customize the viewer logo, background, and page behavior.
Links, QR codes & embeds
Use the same collection across a website, message, or printed handout.
Copy a public or private link.
Download a QR code for the lookbook.
Generate iframe embed code for another website.
Viewer & PDF access
Give buyers practical ways to browse the collection.
Flip through styled pages or browse the product catalog.
Adjust catalog and cart visibility in lookbook settings.
Download a PDF copy of the lookbook.
Brand & search information
Give shared pages the right context and identity.
Customize storefront branding, hero media, and contact links.
Set lookbook SEO title, description, and keywords.
Maintain company and location information in account settings.
Run the store
The tools behind the presentation.
The storefront and lookbook are the public face. Your store workspace keeps the team, orders, customer communication, and recovery tools together behind it.
Orders & saved selections
Review what customers submitted and keep follow-up in context.
See customer details, ordered products, and quantities.
Update payment and fulfillment statuses.
Review emailed carts and export order data as CSV.
Stock & order changes
Keep selling quantities connected to the product records.
Track product stock and supported size-level quantities.
Deduct stock when a platform order is placed.
Restore stock on cancellation and check availability when reopening an order.
Multiple stores & team access
Give each brand a workspace and assign access to the people who need it.
Switch between stores your account can access.
Assign manager, editor, and viewer roles.
Manage store access and transfer store ownership.
Email, recovery & support
Keep the day-to-day tools close to the work.
Configure sender email and authenticated domain settings.
Restore eligible deleted content from Trash.
Open support requests, continue a thread, and attach files.
Connect your workflow
Keep your catalog and sales work connected.
Connect a Shopify store to work with its product catalog and collections in FlipTheLook. Integration settings control the sync and order workflow for the connected store.
Products & collections
Use the Shopify connection to import and refresh product information for your lookbooks and catalog.
Sync products, variants, images, and collection information.
Choose collections to work with through the integration.
Review connection and synchronization status.
Order & inventory connection
Use the available inventory and order synchronization options to connect order operations with Shopify.
Configure stock and order synchronization in the integration.
Review sync activity and connection status.
Keep wholesale pack setup and rep attribution in FlipTheLook.
Choose the order path
Platform wholesale orders capture the buyer’s selection for your team to process and follow up.
Direct platform orders require no card inside FlipTheLook.
Send as Notes saves a selection without placing an order.
Integration availability depends on the store connection and configuration.
Feature limits, storage, and usage allowances vary by plan. Review pricing for current allowances, or contact us about your setup.
See it in action
A closer look at the platform.
Explore screenshots from the live Paper Crane lookbook, or watch the platform walkthrough below.
FlipTheLook platform walkthrough. Use the player controls to pause or revisit a step.
Make the product story feel alive before the order comes in.
Turn the next launch edit into a polished page with founder notes, styled spreads, product details, and a shoppable cart, wholesale or direct to consumer, in one place.
