Let them fall for the look. Then shop the details.
Give customers more than a grid of products. Bring the collection to life through your storefront and shoppable pages, with product details and a cart close at hand.
Bring your images, collection story, and products into one destination. Customers can discover a lookbook, browse the catalog, and open the pieces that catch their eye.
Branded homepage with collections and published lookbooks.
Product hotspots that open details from styled pages.
Shareable links that work on desktop and mobile.
Keep styled presentation and product discovery together.
02 / Build the order
From a favorite piece to a ready cart.
Customers open a product, review its images and details, choose available sizes or colors, and add the quantity they need. The cart keeps the selection together until they are ready for checkout.
Product images, descriptions, sizes, colors, and quantities.
Add to Cart and Buy Now shopping paths.
Edit quantities and product options in the cart.
Order records and inventory updates when the order is placed.
Direct platform orders require no card inside FlipTheLook. With a configured Shopify checkout connection, customers continue to your Shopify checkout to complete payment.
Keep the route from product discovery to cart in the same experience.
03 / Keep the conversation going
Let customers come back to their selection.
Some customers are ready to order now. Others want to keep their selection for later. Send as Notes sends their selected products to an email address without placing an order or reserving stock.
Email-only cart sharing from the cart popup.
Saved selections visible to your shop in Orders & Notes.
Order payment and fulfillment statuses managed by your team.
01
Discover & choose
Customers browse the collection and choose their favorite products.
02
Order or email the cart
Place the order when ready, or email a selection for later.
03
Manage & follow up
Your team can see orders and saved selections in the store dashboard.
04 / Understand the response
See what catches their attention.
Lookbook analytics bring views, visitor estimates, and Add to Cart clicks into one place. Choose a date range, explore the graph, and open a day for its product activity.
Views and Add Clicks over time with clickable graph points.
Per-product detail opens and Add to Cart activity.
Date filters, daily breakdowns, and downloadable reports.
Product view counts measure opened product details. Historical dates before product tracking was introduced do not have product-level view counts.
01
Choose your dates
Review a launch, campaign, or a specific buying day.
02
Open a point on the graph
See the day’s views, visitors, products, and Add to Cart counts.
03
Follow up with context
Use product activity alongside your orders and saved carts to guide the next conversation.
Create & edit
Build the lookbook around your collection.
Start with an existing PDF, upload finished page images, or arrange your own pages in the visual builder. Add the product and media layers that make the collection interactive.
Turn finished collection artwork into a published lookbook, then connect products and media in the builder.
PDF import & page management
Bring a prepared line sheet or lookbook into the platform, then organize it for digital browsing.
Import PDF pages or upload page images.
Add, duplicate, remove, and reorder pages.
Work with covers, left and right pages, and full spreads.
Layouts, images & text
Compose pages and add the details that give the collection its voice.
Single-image, two-up, grid, and moodboard layouts.
Move and resize image frames and text elements.
Choose typography, colors, layering, and spacing.
Product & media hotspots
Connect the editorial page to the products and media behind it.
Position and resize product hotspots.
Link a hotspot to a product or a group of products.
Add video, audio hotspots, and embedded media.
Preview, save & recover
Check the experience before publishing and keep previous work available.
Preview desktop, tablet, and mobile layouts.
Autosave and create named version snapshots.
Review and restore a previous saved version.
Manage the catalog
One product library for the whole presentation.
Keep product information reusable across lookbooks and collection catalogs, rather than re-entering the same style every time a new edit is published.
The Paper Crane catalog connects the collection products with searchable browsing and detailed product popups.
Product information & galleries
Build the details buyers see when they open a style.
Names, descriptions, style numbers, and pricing.
Multiple product images and a chosen cover image.
Size and color options, with product status controls.
Collections & collection books
Group the line into edits that are easier to present and shop.
Assign products to collections.
Create product-based collection books.
Browse collections and search the connected catalog.
Media library & folders
Keep the original assets organized and ready to use again.
Upload images, videos, audio files, and PDFs.
Organize assets into folders and search the library.
Select stored media from products, pages, and storefront settings.
Import & reuse products
Reduce repeated setup when the line is already organized elsewhere.
Import supported Matrixify product data.
Duplicate an existing product to build a related style.
See where products are used in lookbooks and collection books.
Publish & share
A collection that travels beyond your storefront.
Publish a finished experience, choose how it is accessed, and share it through the channels your customers already use.
Drafts & published editions
Make changes in the builder and publish when the presentation is ready.
Keep draft work separate from the live edition.
Republish updates after reviewing the changes.
Customize the viewer logo, background, and page behavior.
Links, QR codes & embeds
Use the same collection across a website, message, or printed handout.
Copy a public or private link.
Download a QR code for the lookbook.
Generate iframe embed code for another website.
Viewer & PDF access
Give buyers practical ways to browse the collection.
Flip through styled pages or browse the product catalog.
Adjust catalog and cart visibility in lookbook settings.
Download a PDF copy of the lookbook.
Brand & search information
Give shared pages the right context and identity.
Customize storefront branding, hero media, and contact links.
Set lookbook SEO title, description, and keywords.
Maintain company and location information in account settings.
Run the store
The tools behind the presentation.
The storefront and lookbook are the public face. Your store workspace keeps the team, orders, customer communication, and recovery tools together behind it.
Orders & saved selections
Review what customers submitted and keep follow-up in context.
See customer details, ordered products, and quantities.
Update payment and fulfillment statuses.
Review emailed carts and export order data as CSV.
Stock & order changes
Keep selling quantities connected to the product records.
Track product stock and supported size-level quantities.
Deduct stock when a platform order is placed.
Restore stock on cancellation and check availability when reopening an order.
Multiple stores & team access
Give each brand a workspace and assign access to the people who need it.
Switch between stores your account can access.
Assign manager, editor, and viewer roles.
Manage store access and transfer store ownership.
Email, recovery & support
Keep the day-to-day tools close to the work.
Configure sender email and authenticated domain settings.
Restore eligible deleted content from Trash.
Open support requests, continue a thread, and attach files.
Connect your workflow
Bring your Shopify products into the story.
Connect a Shopify store to work with its product catalog and collections in FlipTheLook. Integration settings control the sync and order workflow for the connected store.
Products & collections
Use the Shopify connection to import and refresh product information for your lookbooks and catalog.
Sync products, variants, images, and collection information.
Choose collections to work with through the integration.
Review connection and synchronization status.
Connected Shopify checkout
When Shopify checkout is configured, customers can continue from their FlipTheLook cart to the connected Shopify checkout.
Match selected products to Shopify variants.
Carry cart quantities into the Shopify checkout path.
Payment is completed through the connected store’s checkout.
Choose the order path
Retail can use the platform’s direct order submission or a configured Shopify checkout connection.
Direct platform orders require no card inside FlipTheLook.
Send as Notes saves a selection without placing an order.
Integration availability depends on the store connection and configuration.
Feature limits, storage, and usage allowances vary by plan. Review pricing for current allowances, or contact us about your setup.
See it in action
A closer look at the platform.
Explore screenshots from the live Paper Crane lookbook, or watch the platform walkthrough below.
FlipTheLook platform walkthrough. Use the player controls to pause or revisit a step.
Make the product story feel alive before the order comes in.
Turn the next launch edit into a polished page with founder notes, styled spreads, product details, and a shoppable cart, wholesale or direct to consumer, in one place.
