A practical overview of what the platform can offer, from simple sharing tools to the main shoppable lookbook, catalog, storefront, and ordering workflows.
What this page is for
Use this as a customer-facing feature guide and an internal checklist for packaging tiers. The detailed tier split can come later; this page explains the available functions and the basic workflow for each area.
Feature availability can vary by plan, setup, and store configuration. We can refine this into Free, Starter, Growth, Pro, and Enterprise feature tables after the tier rules are finalized.
Simple functions
Public sharing
Create a link shoppers or buyers can open on desktop and mobile.
Public lookbook link
QR code sharing
Private preview links
Embeddable lookbook links
Open a lookbook.
Publish it.
Use Share to copy the public link, private link, QR code, or embed code.
Basic brand display
Give each published experience a branded frame.
Store logo
Brand name
Store description
Contact information
Go to Stores or Store Settings.
Add logo, name, address, contact email, and social links.
Save, then preview the storefront.
Media library
Upload and reuse media across products, lookbooks, and storefront pages.
Images
Videos
Audio files
PDFs
Folders and search
Open Album.
Upload files or create folders.
Select media from the builder, products, or storefront settings.
Lookbook builder
Lookbook creation
Build a digital collection experience from uploaded pages or imported PDFs.
Create lookbooks
Upload page images
Import PDF pages
Add, remove, and reorder pages
Draft and publish workflow
Create a new lookbook.
Add pages manually or import a PDF.
Arrange page order and publish when ready.
Interactive page tools
Layer product and media actions directly onto the lookbook pages.
Product hotspots
Multiple products per hotspot
Drag and resize controls
Product labels
Image frames
Video and audio hotspots
Open the builder.
Select a page.
Add a product, media frame, audio hotspot, or text element.
Text and layout editing
Add copy, callouts, notes, and styled content around the product story.
Custom text elements
Text style presets
Text layering
Text resizing and positioning
Desktop, tablet, and mobile preview
Add a text element.
Choose font, size, color, and position.
Preview on different screen modes before publishing.
Products and catalog
Product database
Manage the product information used in lookbooks, catalogs, and carts.
Product name and description
Style number
Pricing
Product images
Colors and sizes
Stock and availability fields
Open Products.
Create or edit a product.
Add images, sizes, colors, price, and product details.
Catalog experience
Give shoppers a product-first view connected to lookbook pages.
Catalog tab
Product search
Product modal
No-image fallback handling
Product tiles from lookbook pages
Publish products inside lookbooks or collections.
Open the public viewer or storefront.
Use the Catalog tab to browse and search products.
Collections
Group products and pages into curated collection experiences.
Product collections
Collection books
Collection catalog pages
Collection storefront presentation
Create or assign product collections.
Build a collection book.
Publish and review the collection viewer and catalog.
Cart and checkout
Shopping cart
Let visitors collect products and review their cart and continue to checkout.
Add to cart
Cart drawer
Cart summary
Quantity editing
Size and color editing
Add more sizes or colors
Open a product from a lookbook or catalog.
Select sizes, colors, and quantities.
Add to cart, then review before sending.
Wholesale flows
Support ordering patterns common to wholesale lines.
Open-pack ordering
Prepack ordering
Remove individual size or color lines
New vs returning customer gate
Customer details form
Set store commerce mode to wholesale.
Configure product sizes, colors, prepacks, or open packs.
Customers submit an order for follow-up and confirmation.
Orders and exports
Capture, review, and manage customer interest after the lookbook is live.
Order records
Order confirmation emails
CSV export
Order review before sending
Store sender email settings
Receive an order.
Review it in Orders.
Export or follow up directly with the customer.
Storefront and integrations
Public storefront
Create a brand home for lookbooks, collections, and catalog browsing.
Storefront homepage
Hero image
Lookbooks tab
Collections tab
Catalog tab
Store search
Set up store profile and hero.
Publish lookbooks or collections to the store.
Share the storefront URL with buyers.
Shopify connection
Connect retail product and checkout workflows where Shopify is used.
Shopify product sync
Shopify collection filtering
Shopify checkout path
Inventory and order push support
Open Integrations or Shopify settings.
Connect the Shopify store.
Sync products and test the checkout path.
Email sending
Send customer inquiries using platform or authenticated brand email settings.
Reply-to fallback mode
Domain-authenticated sending
DNS verification records
Store sender email
Open Stores and choose a store.
Add sender email or domain settings.
Verify DNS records before using authenticated sending.
Team, admin, and support
Team access
Control who can manage store content and operations.
Store ownership
Managers, editors, and viewers
Store transfer
Sub-accounts and multi-brand access
Open Stores.
Choose a store and manage access.
Add users with the correct role.
Admin and recovery
Operational tools for cleanup, reporting, and recovery.
Admin dashboard
User management
Reports
Trash and restore
Permanent delete
Use Trash to recover deleted content.
Use Reports for inquiries and support signals.
Use Admin tools for platform management.
Support
Collect support issues with context and attachments.
Support requests
Support chat thread
File attachments
Notifications
Open Support.
Create a request with details and attachments.
Continue the thread until resolved.
Setup services and add-ons
Launch setup
Done-for-you help to get a brand ready for its first shoppable launch.
Brand profile setup
Catalog setup
First lookbook build
Starter bundle: profile plus 2 lookbooks
Collect brand assets, product data, and page files.
Set up the store profile and catalog.
Build, review, revise, and publish the lookbook.
Production add-ons
Extra help for brands that need ongoing launch support.
Extra lookbook
Extra 25 pages on a lookbook
Care retainer
Ad-hoc updates per hour
Choose the add-on needed.
Send assets or update instructions.
Review the completed update before publishing.
Main platform offer
The complete FlipTheLook experience combines content, catalog, commerce, and buyer follow-up.
Shoppable digital lookbooks
Interactive product hotspots
Catalog connected to lookbooks
Wholesale ordering
Retail shopping/cart flow
Storefront and Shopify support
Prepare media and product data.
Build the lookbook and catalog.
Publish, share, and capture buyer action.
Make the product story feel alive before the order comes in.
Turn the next launch edit into a polished page with founder notes, styled spreads, product details, and a shoppable cart, wholesale or direct to consumer, in one place.